Marketing Plans


Casebauer marketing plans are thorough, and fact based.

We provide both turnkey or collaborative planning services. We can write your plan from your fundamental ideas, facilitate your staff in writing plans, or review and comment on a plan that have been written.

A typical marketing plan would include some or all of the following components:

  • Executive overview
  • Market review
    • Trends overview
    • Market segments
    • Target market (Primary and Secondary)
  • Competitive review
  • Product and Business Review
  • Strength, Weaknesses, Opportunities, Threats
  • Goals and objectives
    • Sales objectives
    • Marketing objectives
  • Strategies
    • Positioning
    • Product (design and line extensions)
    • Pricing
    • Partnerships
    • Distribution
    • Communications/promotion
  • Action Plan and Implementation
    • Media plan
    • Budget
    • Schedule
    • Assignments
  • Evaluation
    • Lead tracking systems
    • Sales reviews
    • Business Plan Reconciliation
CaseBauer practices in five areas:
Market Modeling, Strategy/Business Development, Benchmarking, Market Research and Business Services.

Business Services
Foundation Database
Business Plans
Advisory Boards
Marketing Plans
Sales / Service Plans
Pricing Plans

Contact Us

580 Decker Drive
Suite 250
Irving, Tx. 75062
Ph: (972) 719-6800